Our Story

We are a Design House & Creative Consultancy located in
Kowloon, Hong Kong.

We began, in 2009, as 俊記: The Handsome Bag Company, when we began designing objects from discarded parts of old taxis.
Today we are a design house and creative consultancy. We craft compelling brands, experiences and objects.
We have been lucky enough to work with and be inspired by a lineup of exciting, innovative and pioneering clients and collaborators. We choose our projects with great care we love creating exciting and unexpected design.

What We Do

This is what we do:

We believe in ideas that are different and we thrive on the unusual.  We create products, brands and experiences with the aim effecting social and cultural change through storytelling.

      • Product Design
      • Branding
      • Service Design
      • Marketing and Advertising
      • Experiential Design

We love ideas but execution is also important. In 2014 we formed a partnership with Icicle Group and together we do:




We'd really love to hear from you so why not drop us an email and we'll get back to you as soon as we can.

Back to Top