The press bag looks like a standard tote bag but with a very small modification it becomes so much better.
By changing a bit of stitching, rearranging straps and adding two snap buttons we made the tote into a minimalist backpack big enough to hold documents and a 13 inch computer.
Nobody needs another disposable tote bag this is something worth keeping and reflects Ford's design ethos.
Design and construction was kept minimal while dimensions were chosen to reduce wasted material. As few additional materials as possible were added to the bag in order to keep environmental impact to a minimum.
The press bag was released to great acclaim at the opening of the Ford Design Challenge during Hong Kong Fashion Week. It has now been adopted as their general press kit bag.