We undertook an unusual project earlier this year- our friends from Ascot Chang Co. Ltd asked us to rebrand their younger brand, tcny. tcny specializes is customized tailoring.
After 8 months of work, we completed an entire re-branding. Pretty amazing to think that at the beginning we were told that the logo and image would NEVER change. After some persistence (from ourselves and Justin and Lincoln Chang of Ascot Chang), not only did we manage to change the logo but we were actually able to reshape tcny’s entire brand image through labels, tags, videos, photography, web design, store design- everything!
This project was great fun since we got to collaborate with many great people: Tom Lee, Albert Tong and our long time collaborator, Linda Huang.