For launch, we aimed to create ambitious interactive displays (both shelves and gondola ends). This would be a first in Hong Kong.
The interactive displays incorporated sensor activated videos that conveyed both brand personality and product promise.
These more conceptual shelf displays were also commissioned and explored.
Two working prototypes with varying functions and styles were built and presented to Watsons and Mannings. Both pharmacies bought the idea.
Lifting a bottle off the shelf triggered a video about that product's personality and benefits. A general placeholder video would play on loop when sensors weren't activated.
The displays were modified and featured in Watsons and Mannings stores across Hong Kong. This was the first interactive display ever approved by either pharmacy chain.
This pop up store and salon was designed for launch. It would have functioned as a point of sale but smaller samples would also have been distributed. The main objective was to get the brand personality across and to create awareness.
It would have leveraged Aussie's 'hunks' (muscular brand ambassadors in purple bathing suits) by having them bathe for 3 Minutes at various intervals in full view of anyone walking by. This was to highlight the hero product '3 Minute Miracle' conditioner.
The pop up would have had a free blowout salon. It would have been an additional opportunity for sampling and brand awareness building while playing on the brand's personality as 'a helpful friend'.