Starts as a Tote
       
     
Becomes a Backpack
       
     
Not Just Another Tote
       
     
Minimal Impact
       
     
Design for the Long Term
       
     
Starts as a Tote
       
     
Starts as a Tote

The press bag looks like a standard tote bag but with a very small modification it becomes so much better.

 

Becomes a Backpack
       
     
Becomes a Backpack

By changing a bit of stitching, rearranging straps and adding two snap buttons we made the tote into a minimalist backpack big enough to hold documents and a 13 inch computer.

Not Just Another Tote
       
     
Not Just Another Tote

Nobody needs another disposable tote bag this is something worth keeping and reflects Ford's design ethos. 

 

Minimal Impact
       
     
Minimal Impact

Design and construction was kept minimal while dimensions were chosen to reduce wasted material.  As few additional materials as possible were added to the bag in order to keep environmental impact to a minimum.

Design for the Long Term
       
     
Design for the Long Term

The press bag was released to great acclaim at the opening of the Ford Design Challenge during Hong Kong Fashion Week. It has now been adopted as their general press kit bag.