ford motors


We were engaged by Ford Motors to create a press bag for Hong Kong Fashion Week. The bag was to showcase Ford's use of environmentally responsible materials and was to be created from fabric made of recycled p.e.t. water bottles.

  • Create a cost effective but innovative press bag for Ford
  • Press bag must incorporate Ford's upholstery made of recycled plastic
  • Design, produce and deliver within 2 months


Reasoning that the world doesn't need another disposable tote bag we created a unique press kit bag that could transform from a tote to a simple backpack - something worth keeping because it is well made and innovative rather than disposable - this was aimed to be a reflection of Ford's ethos.

  • Create a bag that that transforms from tote to backpack
  • Use only off the shelf solutions (no custom parts)
  • Ensure that bag is unlike any other giveaway bag


Ford released the new press bag at the opening of the Ford Design Challenge during Hong Kong Fashion Week and has now adopted it as their general press kit bag.

  • Ford bag released to great acclaim
  • Repeat orders have been made and the design has been steadily improved
  • Ford now uses this bag across Greater China