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We talked to Chris DeWolf about the Design of Taxis http://www.handsomeco.com/blog/category/Play monthly 0.5 http://www.handsomeco.com/blog/category/Prototypes+and+Experiments monthly 0.5 http://www.handsomeco.com/blog/category/Test monthly 0.5 http://www.handsomeco.com/blog/category/Create monthly 0.5 http://www.handsomeco.com/blog/category/Panels+and+Talks monthly 0.5 http://www.handsomeco.com/blog/category/competitions monthly 0.5 http://www.handsomeco.com/blog/category/Uncategorized monthly 0.5 http://www.handsomeco.com/blog/category/Street+Sightings monthly 0.5 http://www.handsomeco.com/blog/category/Presentations monthly 0.5 http://www.handsomeco.com/blog/category/Typhoon+Kite monthly 0.5 http://www.handsomeco.com/blog/category/Community monthly 0.5 http://www.handsomeco.com/blog/category/Press monthly 0.5 http://www.handsomeco.com/blog/tag/HK+Book+Fair monthly 0.5 http://www.handsomeco.com/blog/tag/Street+Sightings monthly 0.5 http://www.handsomeco.com/blog/tag/Taxi+Bag monthly 0.5 http://www.handsomeco.com/dmy daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448425888901-JCTY4M1E295YRN3ODL7Q/image-asset.jpeg DMY https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448425888901-JCTY4M1E295YRN3ODL7Q/image-asset.jpeg DMY https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304762486-C639IS2XSSI236X88YHQ/IMG_4871.JPG DMY - A Lo-Fi Virtual Tour We were invited to build an installation for the Hong Kong pavilion at DMY in Berlin. As ambassadors for Hong Kong I decided to create a fun lo-fi way to give people a virtual tour of our home.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304762745-BC43K1WXQ5AEALI1L9J8/IMG_4888.JPG DMY - Parts From Hardware Stores We built simple slide projectors out of acrylic advertising signboard, lenses from magnifying glasses, steel rods and bedside lamps - mostly things that can be found in local hardware stores or local artisan workshops. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304768994-7FYZPWR9EO5TFNQIYW41/IMG_4896.JPG DMY - Images of Hong Kong The slides were taken from my own instagram account and broadly covered urban and rural Hong Kong, local festivals, people, customs, and landmarks. These images were chosen to show that Hong Kong is more than just a city, which is what many people think if they've never visited.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304773317-MEF9TOIKNK5GMAKL324H/IMG_5118.JPG DMY - The Viewing Tent We pitched a tent around the projectors and people would come in, flip through the slides and ask questions about what they were seeing. It was a fun way to strike up conversation about life, design, Asia and all sorts of other things. Viewers would talk about their impressions, exchange anecdotes about their own homes or relate stories of their own visits to Hong Kong. One person even started a lively debate about whether Asian design was helped or hindered by referencing its past. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304776588-HWJI4W6TIHJGGL44SYGV/IMG_5122.JPG DMY https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304782511-ZFN9E5EJDPBW7YX89UPF/IMG_5126.JPG DMY https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304786848-7P0VHK1B10MXM8QG71YE/IMG_5130.JPG DMY https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304792489-FNV9AY7WDIBUOHQSQT7L/IMG_5133.jpg DMY https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304794666-3U9DVCQNSOIQYKQO5ZVW/IMG_5139.JPG DMY https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304801818-WQEAFJOLLZVOYRD08O03/IMG_5142.JPG DMY http://www.handsomeco.com/the-other-hundred daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448877354087-HFTZIR5QVQ98TALZA13Q/image-asset.png The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448877354087-HFTZIR5QVQ98TALZA13Q/image-asset.png The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448877045352-NQE3FXWBN3U83APUM4HR/Screen+Shot+2015-11-30+at+5.35.30+pm.png The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427656362-XE0C1MAQWVBX6Z5CZJ0K/IMG_0060.JPG The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427669772-UUIJGBN6RGGV281GLK33/IMG_0077.JPG The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427721024-LOWVGBI99OCK49AW9EHT/IMG_0189.JPG The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427761863-MAJT4TYX4RV20C12Y212/IMG_0225.JPG The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427732740-08KHY7OS8SB6KR6249GY/IMG_0200.JPG The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427774041-C1TMCDZDQS755GYTB4M4/IMG_0203.JPG The Other Hundred http://www.handsomeco.com/zixag-1 daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427181764-OZKE5MH268V2ACAZISCP/image-asset.jpeg Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448426324821-1SMALG6OGX7RMMUYHPOI/IMG_1800.JPG Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448426324096-JVN4XRYDGEUH97MUAB7A/IMG_1828.JPG Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448426614021-EIDSIGJVMIQBE2ZC4UQF/IMG_0005.jpg Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480999718558-8V2EWTSJFB5U82688ASI/Zixag+Town+Square-06.png Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480999721092-035J0NJAVD4CYBCWCZYG/Zixag+Town+Square-03.png Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480999724286-KBTRA6RV6EHPZUIHHYQL/Zixag+Town+Square-04.png Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480999735705-D1352JBTKVNRMYN8OJRH/Zixag+Town+Square-02.png Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427181764-OZKE5MH268V2ACAZISCP/image-asset.jpeg Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151388239-5Z269R26PM0V78WRBW2C/Zixag.png Zixag http://www.handsomeco.com/taxi-series daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448337213551-PV4DPHS2S226SQW6L6FL/image-asset.jpeg Taxi Series https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449029198137-P74HNVZS68T0XTKGHMIK/6.jpg Taxi Series - Small Family Business The idea was born in this small family run upholstery shop in Tai Hang. The shop has now moved to North Point but was still collaborate with them. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123013161-MC0QXGEEJMA8A750IOEX/IMG_3714.jpg Taxi Series - Material With Personality There were challenges to using the material. It had to be cleaned, it was all the same colour - black, it was plentiful but didn't come according to any set schedule. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123012897-OG6NH8VVQSJIX8R7YFKQ/IMG_3781.jpg Taxi Series - Learning and Adapting After studying the vinyl's properties, it's strengths and weaknesses we decided to put its durable and waterproof capabilities to making bags. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123553238-4Z6GAIY0E7MFLDPVA97N/IMG_3739.jpg Taxi Series - Construction We soon learned how to use the material - to construct products like origami out of single bent rather than folded sheets, how to conserve and cut with minimal wastage. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123554256-86OV6BOQYN1OAT1YJYK1/IMG_3722.jpg Taxi Series - A Small Story About Hong Kong The upholstery shop owner, Mr. Ng, always says that the material is a small part of Hong Kong's story. Its something that everyone in Hong Kong can relate to. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123552104-U0MXKB2HFN0UVBZGAMJ6/IMG_3736.jpg Taxi Series Because of this we emphasized the material's origin rather than hiding it. The distinctive red livery of Hong Kong taxis is referenced in the red lining, the familiar 'stitching' pattern is integrated into the design not disguised. Seatbelt webbing is used for handles. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123737741-YPG35EC0LOK2BFKUV24M/_DSC6544.jpg Taxi Series - The Old Neighbourhood We still take inspiration from Tai Hang and often go back. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123745151-CGVGD094S50R1I3HP4BZ/_DSC6549.jpg Taxi Series https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448337213551-PV4DPHS2S226SQW6L6FL/image-asset.jpeg Taxi Series http://www.handsomeco.com/homeless-world-cup daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448874424906-WSWRZFKXS8UKZGHLTZRQ/image-asset.png Homeless World Cup https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448874424906-WSWRZFKXS8UKZGHLTZRQ/image-asset.png Homeless World Cup http://www.handsomeco.com/about daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1454595463773-J0FKB2TY2JVPRD58J2US/image-asset.jpeg About https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1454595463773-J0FKB2TY2JVPRD58J2US/image-asset.jpeg About http://www.handsomeco.com/handsome-bag-co daily 0.75 2024-06-12 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/0576f6b5-be84-42fe-b0f3-26dc858c5794/HSBC-3664.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/b4c6d6fe-1595-4223-9bb3-4b6721daeb4f/IMG_3739.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/02df370a-ecd4-4d64-91be-97804ddaf570/HSBC-3689.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/ba62010d-e682-49a5-acf0-0d7e730906c6/IMG_3714.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/41a7bc5c-e999-4340-a2f2-0adc48d1c5ce/IMG_3722.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/37494809-7e53-40e9-a6aa-3a8a9acdff8b/6.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/550b79ec-4fb1-4311-a558-f4a5cf4d2c65/photo2.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/a0f394cd-1623-4c69-9ee8-2e13ea4ce95a/_DSC6556.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/263273c0-229b-428a-be91-25d38fcaf3e8/_DSC0505.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/e7b56621-a408-4f15-8efd-4dc950e75441/_DSC6399.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/9640c07c-f783-4ba2-92d7-0690428ea319/2+copy.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/004bdbfb-014b-4409-bd31-027a594c2982/2.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/29910383-d01c-472f-85ee-9b3f107680eb/_DSC6427.jpg http://www.handsomeco.com/hongkongtramways daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448289946164-MOA1BIAXDE8NRMHJU02C/image-asset.jpeg Hong Kong Tramways https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669881465-9TJ4DTNFT3L3IJM6HWQ4/IMG_20131202_181440_HDR.jpg Hong Kong Tramways - An Iconic Part of the Landscape Trams are an integral part of Hong Kong’s urban landscape. They are a real part of day to day life in the city.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669905615-PQPGDEPSESQ5XZ0I50HJ/NR2A2276.jpg Hong Kong Tramways - Stripped Down We were given a completely stripped down tram as a blank slate. We started from scratch, repainting the ceiling and ceiling and laying down new flooring. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669898117-ZZD7Y0RA1HMDBT3BNMYX/NR2A2274.JPG Hong Kong Tramways - Restored Features Time and care was taken to protect, clean and highlight the tram's original teak frame and brass fittings. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669890220-VN42BZXKVNBTP1NSDGG0/NR2A2251.JPG Hong Kong Tramways - A Soft Touch LED lights replaced original fluorescent tubes softening the mood and making better use of the tram's weak electrical supply. This lighting is now slowly being implemented in all trams in Hong Kong. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670012161-EULEQPH4L9Q9FC8PVYZI/IMG_5545.JPG Hong Kong Tramways https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669885537-J3AC9PUWN3YNUSLKNEL4/NR2A2196.JPG Hong Kong Tramways https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670004777-AWA3TMLTFET3ECENX7AN/Cutaway+Top+Floor.jpg Hong Kong Tramways - Flexible Seating Plan A seating plan had to be made to accommodate a large sitting and wait staff. This all had to be planned around the existing structure. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670007687-RX897HAKZ281QX33VCXV/Screen+Shot+2015-02-04+at+10.34.36+pm.png Hong Kong Tramways - Kitchen Access Seating was divided by existing stairwells allowing meals to be served and dishes to be cleared easily by a small wait staff. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670007954-IH1F0JNFVTTNSO6BQ5I7/Tram+Perspective.jpg Hong Kong Tramways https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670005623-F2HJ9CRDF6V3FI1TJ5HU/Orthographic.jpg Hong Kong Tramways https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670006746-UATGZP6E5JBTT4E9ILON/Screen+Shot+2015-02-04+at+10.13.05+pm.png Hong Kong Tramways https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670108762-B5AWPJPI57EOMB0XUZ99/DETOUR-Eatery-4-Copy.jpg Hong Kong Tramways https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669867878-LWQ7FK4ELEUIJED7Q5GG/IMG_5529.JPG Hong Kong Tramways https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669878018-0QB71BRNH6FXKBSIOAQ7/IMG_2494.JPG Hong Kong Tramways https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669949352-NG08T4HHBQQK3H1PWOU5/DETOUR+Eatery+3.jpg Hong Kong Tramways https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448289946164-MOA1BIAXDE8NRMHJU02C/image-asset.jpeg Hong Kong Tramways https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151316391-JSQS7YBYL7SK10ZTI9ZE/HK-Tramways.png Hong Kong Tramways http://www.handsomeco.com/the-biscuit daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448290696925-CQMW9CP6ENLDW9WMEWNJ/image-asset.jpeg The Biscuit https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448290696925-CQMW9CP6ENLDW9WMEWNJ/image-asset.jpeg The Biscuit https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447146193302-XWKQWDPX70AB21LCAIZ5/IMG_3071.JPG The Biscuit - Encouraging Play We were asked to consider unused public space and the way Hong Kongers interact with it. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447146186085-11HLQVBCAM1TL5EYGN8H/IMG_3072.JPG The Biscuit - An installation for everyone We set out to create something that would encourage play. This simple piece of playground equipment was intended for both children and adults. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447146180146-1QDB8KAPTDKELGYD98WC/IMG_0775.JPG The Biscuit - Construction We used milled FSC wood and industrial grade cleats from fishing boats in the construction of this project. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447146180573-J0YEA0KVL9R74M22I4VG/IMG_0864.jpg The Biscuit The installation became known as 'The Biscuit' and was popular with the kids and grownups alike. http://www.handsomeco.com/taxi-chair daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448291027614-N80C2YJ0RMGITXQU95CM/image-asset.jpeg Taxi Chair https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447147796522-MPYT4WATBIAVKDFPL0HS/photo2.jpg Taxi Chair https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447659496272-OGIAWD1STMQ6QA1BZBYW/taxi-to-tote-2.jpg Taxi Chair The chair was constructed from parts bought in a scrap shop in Tai Hang. The taxi driver seat cost HKD50 and an additional HKD10 for the headrest. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447147794809-CXLE7VFHCNQ9D9MTIP8D/IMG_1716.JPG Taxi Chair The steel frame, fabricated in North Point, was painted in a Tai Hang autobody shop that actually works on taxis. The same red paint was applied. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448291027614-N80C2YJ0RMGITXQU95CM/image-asset.jpeg Taxi Chair http://www.handsomeco.com/diamond-sedan daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448872275349-KORCQIA1FSQDW3F4DGIM/IMG_2649.jpg Diamond Sedan https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448872275349-KORCQIA1FSQDW3F4DGIM/IMG_2649.jpg Diamond Sedan https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323280305-WRHE99TEXSXXZZU7V8NY/IMG_0010.JPG Diamond Sedan - Safe, Comfortable and Lightweight These ultra light sedan chairs were an amalgamation of traditional and modern construction. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323280265-ICOW05WVN6S9VHP46Y2H/IMG_0011.JPG Diamond Sedan The chairs had to be light comfortable and safe. Seat belts (not a traditional feature) were added while seats were angled backwards to accommodate passengers with spine injuries. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323281734-Y8JSANELUO3B0VU8JG9S/IMG_0899.JPG Diamond Sedan - Traditional Construction Our design was informed by research and interviews conducted with a retired sedan chair bearer, 'Granny Bao'.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323284090-0FOQCS5E0KFTV9HM19M6/IMG_2660.jpg Diamond Sedan Granny Bao and her friends constructed simple sedan chairs by lashing stout bamboo poles to a wicker chair and adding a foot rest. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323283630-VEPAKMQ2GZD67CJ2IR7S/IMG_2658.jpg Diamond Sedan Sedan chairs were an important secondary industry, after fishing, in Tai O. It used to be the only land transportation to the remote village. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448358957411-UPUWSFIT1CEUHL787832/__2.JPG Diamond Sedan - Wicker Contruction We initially considered constructing the entire chair out of wicker and bamboo. Time and cost constraints prevented us from doing this. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323365673-P2H5TKSFU0W9CQFMY7J3/IMG_9154.JPG Diamond Sedan - alluminium Construction We eventually made a light frame from aluminium and combined this with bamboo. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323382219-II6O5WFSU7WNPEDKE26W/IMG_9195.JPG Diamond Sedan Bending and cutting was done in Mong Kok https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323387488-HABM30SRTCFMOMVL0PUP/IMG_9249.JPG Diamond Sedan All four chairs were welded together in Prince Edward. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323337753-JM0C7MIWANOOHEV2SCGV/sedan-2015-registration.jpg Diamond Sedan - The Charity Race Four chairs were created and used in a charity race which took place on Stanley main street. http://www.handsomeco.com/ascotchang daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448288834965-ORNX1E68K067FJMZLH6B/image-asset.png Ascot Chang https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448288834965-ORNX1E68K067FJMZLH6B/image-asset.png Ascot Chang https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447127321295-T14TSM7D5C4B93Y21U6U/New+tcny+Logo.jpg Ascot Chang - Identity That Reflects Heritage We developed a brand identity that draws on tcny / Ascot Chang's tailoring tradition. The 'T' shape was inspired by unfurling fabric. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447647568356-C8O81W67Y4ZWE93GBIV1/IMG_1194.JPG Ascot Chang - tcny Store - Wellington Street, Central We revamped the outlook of tcny's Central store location which had been intended for selling clothing off the rack. We modified the look and layout of the store to allow for the servicing of clients and for the taking of measurements alongside off the rack items such as ties, cufflinks and ready to wear shirts. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447647568367-MFEB1X0JJ1JX2M7MF8KM/IMG_1199.JPG Ascot Chang https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447127428672-ASRY3F78T4IHRDH3CVLI/image_345294-billy-potts-instagram-me-tcny-pocket-square.jpg Ascot Chang - Limited Edition To celebrate and promote tcny's relaunch we designed these limited edition pocket squares out of vintage Ascot Chang shirting material from the 1970s. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447127431062-EMU3Q04H3553VEEOX2FW/5+++tcny529697_463220753694922_1693578121_n.jpg Ascot Chang - Relaunch / Rebirth Since its relaunch tcny has become a focussed business that is well respected for its tailoring and is highly sought after for its tailoring expertise. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151206200-CWA7A6C9ODPXEHL57PAI/Ascot-Chang.png Ascot Chang http://www.handsomeco.com/redbull daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448332569172-SJFRBK6DCL91K6V3K040/image-asset.jpeg Red Bull https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304985238-29Q7O2518G9DGFBA3LPB/IMG_4081.JPG Red Bull - Red Bull Illume To promote the world debut of Red Bull Illume, a night time exhibition showcasing some of the best action sport photography in the world, we created a mobile movie projector mounted on the back of a tricycle. We then found the only dark spot in the middle of every one of the city's busiest neighbourhoods - the MTR Station. We projected a short film showcasing Illume. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447305085920-IDR0DV8WFYRSYZTJKP6D/IMG_4080.JPG Red Bull - Red Bull Illume In addition to the guerilla campaign we also took care of MTR advertising, posters and all other brand collaterals. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447316009736-8SQ0F34LCGPUXV2WIUF0/100414-RB+Flugtag+Poster_A2.jpg Red Bull - Red Bull Flugtag 2014 This was the tentpole event for Red Bull in 2014. Participants created their own 'flying machines' and launched them off a platform into Hong Kong's Victoria Harbour. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447316009418-TCTPSXTABW2YDVDDJ8IA/FU9A7737.jpg Red Bull - Red Bull Flugtag 2014 This campaign required the creation of traditional brand collaterals such as posters, flyers but also a guerilla campaign to go with it. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447316074509-QW3MA973GZ0KO3EQTNJV/IMG_6651.JPG Red Bull - Red Bull Flugtag 2014 We handled design and production for the entire 360 campaign. Upwards of 40,000 people attended the event. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447314295984-DYYTAWQ5QY4C5B68T20L/unnamed.png Red Bull - Red Bull Chinese New Year Cartoon 2015 Creating a cartoon concept for Red Bull that accurately incorporated Hong Kong culture was a particularly interesting challenge. Working with cartoonists to ensure a somewhat accurate representation of how Chinese New Year is celebrated with was a unique experience. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447314294071-ORBDNW8BKZMPUKNBEDIR/IMG_4941.JPG Red Bull - Red Bull Chinese New Year Cartoon 2015 The cartoon appeared in MTR stations across Hong Kong. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447314296909-0AJI235VSFC0W6CX6OGT/IMG_4991.jpg Red Bull - Red Bull Chinese New Year Cartoon 2015 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447318971559-GGTDCS0RARXAJ4O68GD0/dragonboat-final-01.jpg Red Bull - Red Bull Dragon Roar Red Bull Dragon Roar is a Dragon Boat race in the format of a slalom / obstacle course rather than the traditional straight line. This was a particularly exciting project as it was actually originated in Hong Kong, a rare thing for Red Bull. As a local event we were given much greater freedom to determine the look and fee of the entire competition. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319047156-2XL1ABJQJ5ZIB172CC4S/RB+-+XFJ+POSTER-7.jpg Red Bull - Red Bull X Fighters Jams A stunt motocross event that attracted people in the thousands for a fun day out, we once again created all collaterals as well as a guerilla campaign. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319034057-ZF9M40363R0VMZ520E47/xfighters_parking+ticket-02.jpg Red Bull - Red Bull X Fighters Jams We disguised flyers as parking tickets, modelling them almost exactly on Hong Kong parking tickets, matching fonts, language, layout etc. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319026051-0S2EI1S5IR67JIWCP6Z8/xfighters_parking+ticket-01.jpg Red Bull - Red Bull X Fighters Jams The parking tickets caused all sorts of consternation and got people posting and talking about the event. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666680419-SO45J8V8OPQ5XEC0X0GE/IMG_6405.JPG Red Bull - Red Bull X Fighters Jams Placing these tickets on cars by night to avoid confrontations, we left them to be found in the morning. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666681106-KOCPBGEWAIZZS5WSPLMT/IMG_6407.JPG Red Bull - Red Bull X Fighters Jams We did this across the city for a full week. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666821998-B9GTQQ0G4V7WN7BKQM23/IMG_6419.PNG Red Bull - Red Bull X Fighters Jams It was controversial but got people talking about the event and gained considerable traction. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666822982-SCR6H9JCXY4FWXDE52P3/IMG_6423.PNG Red Bull https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666897951-PXBQPKYYW4ZGBEVK07V0/IMG_6377.PNG Red Bull https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666898220-ORRVLK8UTF4QQ2SM3SNN/IMG_6376.PNG Red Bull - Red Bull X Fighters Jams We simultaneously set up a street activation with actual motocross bikes, which was less controversial but a hit nonetheless. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666902826-FOW5DQFZ1ODN4F9RFACT/IMG_6378.PNG Red Bull https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447321318109-I509WHBCZBQAPJUF3RVW/RBPW_2015_Poster_1.4-Copy.jpg Red Bull - Red Bull Paper Wings 2015 We adapted and produced all collaterals for Paper Wings, a small university Campus based paper plane flying competition. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447318990809-8F2OUD9I6CB1M1Z49MNL/KOTR+Poster+Final_Hong+Kong_outlined-01.jpg Red Bull - Red Bull King of the Rock 2015 Red Bull's one on one basketball tournament called for an unusually shaped poster to be placed under nets in basketball courts. We developed artwork, created and produced all collaterals for this event including trophies and scoreboards. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447316038102-VV7IAWF534Z7VZLMBGCX/miniDrome+poster_V8-01.jpg Red Bull - Red Bull Minidrome Red Bull Minidrome is a high speed fixed gear bike race in a miniature velodrome. We designed and produced all collaterals for this event. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448332569172-SJFRBK6DCL91K6V3K040/image-asset.jpeg Red Bull https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151361472-KH8MKX53NG3ONVHLF2VH/Red-Bull.png Red Bull http://www.handsomeco.com/artefact-lamp daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448334607858-JAJT7EYW46JNUSSRAH6W/image-asset.jpeg Artefact Lamp https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148373005-PH926TDWDVZOA7AJ9MBR/Lamp-Close-Up.jpg Artefact Lamp https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148369124-JXFM3446D3UUONO5FOFK/IMG_4451.JPG Artefact Lamp https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148372404-IZ1G84R1NOH4ZE4JPGOK/IMG_4453.JPG Artefact Lamp https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448334607858-JAJT7EYW46JNUSSRAH6W/image-asset.jpeg Artefact Lamp http://www.handsomeco.com/ford-press-bag-1 daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448335671982-SMZR9GEUMFYUHL5CAP52/image-asset.jpeg Ford Motors https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148537922-YPESPXBCZD6ZCSA1ZPI9/_DSC4609.jpg Ford Motors - Starts as a Tote The press bag looks like a standard tote bag but with a very small modification it becomes so much better.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148671260-UXS95T9WIO9ARJ5Y1LZW/_DSC4633.jpg Ford Motors - Becomes a Backpack By changing a bit of stitching, rearranging straps and adding two snap buttons we made the tote into a minimalist backpack big enough to hold documents and a 13 inch computer. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148530707-6FVQ3F9EM674DHIR1QSV/_DSC4634.jpg Ford Motors - Not Just Another Tote Nobody needs another disposable tote bag this is something worth keeping and reflects Ford's design ethos.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447322789141-LBXGUWDDJ1RS1JK5M8PW/_DSC4682.jpg Ford Motors - Minimal Impact Design and construction was kept minimal while dimensions were chosen to reduce wasted material. As few additional materials as possible were added to the bag in order to keep environmental impact to a minimum. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447322697490-778CP8ZRLATMYWKTWXN4/IMG_3970.JPG Ford Motors - Design for the Long Term The press bag was released to great acclaim at the opening of the Ford Design Challenge during Hong Kong Fashion Week. It has now been adopted as their general press kit bag. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448335671982-SMZR9GEUMFYUHL5CAP52/image-asset.jpeg Ford Motors https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151287804-MOOM5TXJNBB3BM0EJHIN/Ford.png Ford Motors http://www.handsomeco.com/dior daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448338277705-87KO1969L6NTGR7S46XJ/image-asset.png Dior https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448338354332-0T2OISV8M0UNRPDIZ61C/Screen+Shot+2015-11-11+at+12.27.45+pm.png Dior With a view to creating something different from the norm we were asked to deviate significantly from what had previously been put forward. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448338651717-IKI2DPT1FIZDMH3W9QRV/Screen+Shot+2015-11-11+at+12.27.21+pm.png Dior We were also asked to create a very conservative option to serve as a contrast. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448348828793-2MV2FGM3DX99V2IA3CVT/Screen+Shot+2014-02-12+at+6.18.55+pm.png Dior This worked well within in the boundaries of the design guidelines. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448348834347-QZKBUOIRL635G6NMTBHE/Screen+Shot+2014-02-12+at+7.07.28+pm.png Dior For the rest, we were given the freedom to explore intricate hand made models, structures and holograms. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448338277705-87KO1969L6NTGR7S46XJ/image-asset.png Dior https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151261130-ELLA7VA9J56E4PHGWUG3/Dior.png Dior http://www.handsomeco.com/taxi-watch-1 daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448339308384-E3VMCE8DCAU8OB7XQ5HF/image-asset.jpeg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448339308384-E3VMCE8DCAU8OB7XQ5HF/image-asset.jpeg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319568300-RFIUAX4PVM4Y4GIZUW7F/DWatchFrR.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319566402-N0RB7WE2XEU2Z7S5HO1E/DWatchFrB.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319566309-4WFHNWHRGTCMYW39AK21/DWatchFrG.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319760786-K3WCVFGZCR02RQAOMLEN/watch+red.jpg Taxi Watch     https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319746453-XLM5EUNRP84PPUHM97K0/watch+blue.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319753267-RIPET5QCIKCZJS0TG8G2/watch+green.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319738193-5QAUE8YZ1GMB2D54FDQG/_DSC6419.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319738711-ZA080EHKRWYGBPSL77Y3/_DSC6491.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319755335-L2CVK34LAXZYJGEPXH9E/_DSC6494.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319884796-18V564JVHDD4IK4UMHYV/_DSC6496.jpg Taxi Watch http://www.handsomeco.com/procter-gambel daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448339736011-OUUT3BOABW7MU5X0Q7ZJ/image-asset.jpeg Procter & Gamble https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448615335593-ZHURGUPP60UUN34HFH49/Aussie+Shelving+Concepts+3-01.jpg Procter & Gamble - A First For Hong Kong For launch, we aimed to create ambitious interactive displays (both shelves and gondola ends). This would be a first in Hong Kong. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448615348613-YT0LOD38IGNKPV5IMWCH/Aussie+Shelving+Concepts+2-01.jpg Procter & Gamble - How It Works The interactive displays incorporated sensor activated videos that conveyed both brand personality and product promise. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448615372741-6R56WPQM3M6AI3744LJU/Aussie+Shelving+Concepts+1-01.jpg Procter & Gamble - Conceptual Designs These more conceptual shelf displays were also commissioned and explored. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448615404690-16X0K1OH3X1JSPRTNIO4/Aussie+Shelving+Concepts+5-01.jpg Procter & Gamble - Presenting to Watsons and Mannings Two working prototypes with varying functions and styles were built and presented to Watsons and Mannings. Both pharmacies bought the idea. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448615419935-8T06VMVMDP3ZGAPKWNYJ/Aussie+Shelving+Concepts+4-01.jpg Procter & Gamble - Real World Application The displays were modified and featured in Watsons and Mannings stores across Hong Kong. This was the first interactive display ever approved by either pharmacy chain. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448862231792-WX43TDA7DZ04PDEAN6A9/Aussie+Pop+Up+Concept.jpg Procter & Gamble - Launch Pop Up This pop up store and salon was designed for launch. It would have functioned as a point of sale but smaller samples would also have been distributed. The main objective was to get the brand personality across and to create awareness. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448862254324-06TUVS6WV7F7PI06J5E9/Aussie+Pop+Up+Concept+1.jpg Procter & Gamble - Seemingly Risque (but not) It would have leveraged Aussie's 'hunks' (muscular brand ambassadors in purple bathing suits) by having them bathe for 3 Minutes at various intervals in full view of anyone walking by. This was to highlight the hero product '3 Minute Miracle' conditioner. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448862243142-1UTD20PI28OVNHVI9P64/Aussie+Pop+Up+Concept+4.jpg Procter & Gamble - Sampling and Blowouts The pop up would have had a free blowout salon. It would have been an additional opportunity for sampling and brand awareness building while playing on the brand's personality as 'a helpful friend'. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448862232124-6SEMZMKGTKO8Q5HONYXE/Aussie+Pop+Up+Concept+3.jpg Procter & Gamble https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448339736011-OUUT3BOABW7MU5X0Q7ZJ/image-asset.jpeg Procter & Gamble https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151333021-ERUOZ24M26T89N50F356/P%26G.png Procter & Gamble http://www.handsomeco.com/tbwa daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448425146176-N6FR329M5QZFRXLKT387/image-asset.jpeg TBWA\Hong Kong https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448425146176-N6FR329M5QZFRXLKT387/image-asset.jpeg TBWA\Hong Kong https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448359723158-W4BNBQD1M4ITAVTZSZ0J/IMG_0974.JPG TBWA\Hong Kong Left over vinyl banner waste would serve as the blank canvas for this project. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448359725812-BQSORFBMGN1UL5JVMNFH/IMG_3366.JPG TBWA\Hong Kong Waste was collected in a central location in preparation for design and manufacturing. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448359767394-DKOGPKLXG36J7TM9E2SP/SLASH_0611_Page_01.jpg TBWA\Hong Kong The work of various artists in various styles was considered for use as a showcase. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360676830-VIIN7FLZ1J6K5W22IO2L/IMG_0551.jpg TBWA\Hong Kong Various product types were also considered and tested. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360677473-WX0IBRU45SCTH0A19U7X/IMG_0552.jpg TBWA\Hong Kong https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360678087-0X6UTY2IMVAGC0DIXOTM/IMG_0553.jpg TBWA\Hong Kong https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360678009-4QWF16XTA1JQQCA6M9RM/IMG_0554.jpg TBWA\Hong Kong https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360683771-NP4S0HOEXB1MJUR7Q8ZB/IMG_0555.jpg TBWA\Hong Kong https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360679370-CGS9ARAOVPJVD33HSTK6/IMG_0556.jpg TBWA\Hong Kong https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360690007-T1X3957PHX8D911PTZYA/IMG_0557.jpg TBWA\Hong Kong https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151375972-HW64LWALF8LZK8GDCW52/TBWA.png TBWA\Hong Kong http://www.handsomeco.com/camel-1 daily 0.75 2024-06-14 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/17d524f3-b193-4d70-bf59-37e5963d7296/IMG_6718.jpg 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https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/7a27f54c-7268-4fbb-b0a2-b7d58c57ebf0/IMG_6569.jpg https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151237630-SXQF2DMUIO83PS9T6T8E/Camel.png Camel Vacuum Flasks http://www.handsomeco.com/test-cover daily 0.75 2016-12-06 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449843598844-0Q7QDH0OPCPP7WRZDPCO/Ascot-Chang.png Home https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449843637348-DHZFQG39HNBSVYMKK8A6/Camel.png Home https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450752543988-4PLMY9TTA9ER1M7EYQHR/image-asset.png Home https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480934172928-BPF9I0XUAC42J2DDIPVI/Cathay.png Home https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450752543988-4PLMY9TTA9ER1M7EYQHR/image-asset.png Home 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(Copy) Handsome Bag Co. 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Camel Vacuum Flasks (Copy) Camel Vacuum Flasks An iconic HK company rebrands, leveraging history whilst remaining contemporary. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1454560040115-5YY3U8JQXPD3NAA4LXK1/image-asset.jpeg Home - Ford Motors (Copy) Ford Motors Reimagining the standard, mundane press kit tote bag and making something truly different for Ford. http://www.handsomeco.com/strategy daily 0.75 2016-12-06 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450174905117-XEQSYHEXYTHXI5W0IXKD/image-asset.png Branding and Strategy https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450105314797-4BIUYD9SNLE3E0YGKFDY/image-asset.jpeg Branding and Strategy https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450099650325-PU6G9CUEIB93JWHO4FR1/image-asset.png Branding and Strategy https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450099657786-8UCGYPTB8HITSZBLP5N8/image-asset.png 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(Copy) Handsome Bag Co. 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https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593711412-8U4PFEL76XNEBTK2IBFE/image-asset.png Work Reinterpreting beautiful everyday industrial design to create ethereal lighting at Detour. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592590363-KGVW81T2NOCFH7K7YXSH/image-asset.png Work Reimagining the standard, mundane press kit tote bag and making something truly different for Ford. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592850381-65AMJYSYDXCDXWNCIAZV/image-asset.png Work Designing and building a lounge chair out of old taxi parts using only local businesses and materials. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480925182226-HN8VP8PIDUE27KV414WF/redbox+portfolio-02.png Work A complete rebrand and strategy rethink for storage company, RedBox. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593754497-E030569VAKBR6WTVW1CS/image-asset.png Work Acting as ambassadors for Hong Kong by creating a virtual tour of our city at DMY in Berlin. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593774515-N2Q4E1Y58229C4NKE9MS/image-asset.png Work Capturing the struggles of HK's homeless as they form a football team and rebuild their lives in the process. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593560397-X4FE7PQ7R9D9PQWXMIPB/image-asset.png Work Tackling the problem of advertising waste and supporting art education with TBWA\Hong Kong. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592759036-OVT6W5ZCHAMSW3VLQUIU/image-asset.png Work We've been creating beautiful product design and advertising with long term partner, Zixag. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592522327-5GLAZ7ZS65RWOB26SLNY/image-asset.png Work An iconic HK company rebrands, leveraging history whilst remaining contemporary. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593791217-ZQFB58Y20Q8J901XLCOH/image-asset.png Work Creating fun for all and playing with public space by designing playground equipment for everyone. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592448883-KLOTAJ2P6HQIEPFHRYZ3/image-asset.png Work A 360° strategy and branding rethink for a modern tailoring business which draws on heritage and tradition. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592495367-Z0E29VXSLDZAW2LJTWXZ/image-asset.png Work Turning an iconic double decker tram into a mobile restaurant that seats 30. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592790925-L5SFZQN49K3EWC7X7DXT/Project-Icon-28.png Work Challenging the status quo and winning hearts and minds (for visual merchandising) with Dior. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480926545971-LQPJONEONMK1ELBU6SNN/cathay-03.png Work Designing the pouch and graphic for Cathay Pacific's Premium Economy Class Amenities Kit https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593736470-53CVPWLUD45K4PVH9NQV/image-asset.png Work Re-appropriating common place industrial design and waste materials to create a beautiful minimalist watch. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592547538-ACHFOZOQWLQX3XSKIKIM/image-asset.png Work Designing and producing advertising in all shapes and forms for high octane energy drink brand, Red Bull. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592740528-Q5WRGYJ9XIFOA25J0M3D/image-asset.png Work Orchestrating the Asian debut of P&G's 'masstige' hair care line, Aussie. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1552375350281-GXFMY2J8MO1FFDT2XSCI/Tram_Central_1-01.png Work https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593527671-FHRUAK349QQJ2SKOL523/image-asset.png Work Combining tradition and modernity to reinterpret Hong Kong's oldest transportation, sedan chairs. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593822588-V1JTSDUGYG8SAU6YEZWI/image-asset.png Work Designing a photo exhibition to remember, in Pacific Place. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593560397-X4FE7PQ7R9D9PQWXMIPB/image-asset.png Work Tackling the problem of advertising waste and supporting art education with TBWA\Hong Kong. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592495367-Z0E29VXSLDZAW2LJTWXZ/image-asset.png Work Turning an iconic double decker tram into a mobile restaurant that seats 30. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592448883-KLOTAJ2P6HQIEPFHRYZ3/image-asset.png Work A 360° strategy and branding rethink for a modern tailoring business which draws on heritage and tradition. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592740528-Q5WRGYJ9XIFOA25J0M3D/image-asset.png Work Orchestrating the Asian debut of P&G's 'masstige' hair care line, Aussie. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593754497-E030569VAKBR6WTVW1CS/image-asset.png Work Acting as ambassadors for Hong Kong by creating a virtual tour of our city at DMY in Berlin. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/fe912e64-7f60-4544-a205-ae0a4b006837/watt_project_cover-05.png Work Creating an elegant line of products made from discarded Hong Kong taxi seats. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592522327-5GLAZ7ZS65RWOB26SLNY/image-asset.png Work An iconic HK company rebrands, leveraging history whilst remaining contemporary. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480926545971-LQPJONEONMK1ELBU6SNN/cathay-03.png Work Designing the pouch and graphic for Cathay Pacific's Premium Economy Class Amenities Kit https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593527671-FHRUAK349QQJ2SKOL523/image-asset.png Work Combining tradition and modernity to reinterpret Hong Kong's oldest transportation, sedan chairs. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593791217-ZQFB58Y20Q8J901XLCOH/image-asset.png Work Creating fun for all and playing with public space by designing playground equipment for everyone. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592547538-ACHFOZOQWLQX3XSKIKIM/image-asset.png Work Designing and producing advertising in all shapes and forms for high octane energy drink brand, Red Bull. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592850381-65AMJYSYDXCDXWNCIAZV/image-asset.png Work Designing and building a lounge chair out of old taxi parts using only local businesses and materials. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592590363-KGVW81T2NOCFH7K7YXSH/image-asset.png Work Reimagining the standard, mundane press kit tote bag and making something truly different for Ford. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1552375350281-GXFMY2J8MO1FFDT2XSCI/Tram_Central_1-01.png Work https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593774515-N2Q4E1Y58229C4NKE9MS/image-asset.png Work Capturing the struggles of HK's homeless as they form a football team and rebuild their lives in the process. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593711412-8U4PFEL76XNEBTK2IBFE/image-asset.png Work Reinterpreting beautiful everyday industrial design to create ethereal lighting at Detour. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593822588-V1JTSDUGYG8SAU6YEZWI/image-asset.png Work Designing a photo exhibition to remember, in Pacific Place. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450593736470-53CVPWLUD45K4PVH9NQV/image-asset.png Work Re-appropriating common place industrial design and waste materials to create a beautiful minimalist watch. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480925182226-HN8VP8PIDUE27KV414WF/redbox+portfolio-02.png Work A complete rebrand and strategy rethink for storage company, RedBox. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592790925-L5SFZQN49K3EWC7X7DXT/Project-Icon-28.png Work Challenging the status quo and winning hearts and minds (for visual merchandising) with Dior. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450592759036-OVT6W5ZCHAMSW3VLQUIU/image-asset.png Work We've been creating beautiful product design and advertising with long term partner, Zixag. http://www.handsomeco.com/services-v daily 0.75 2016-01-16 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450100839532-7CHNP7SCAIMZT22CBAJM/image-asset.png Services V https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450100847204-01GUHX73WNZG1JY73839/image-asset.png Services V https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450106624314-1D86GKHHX7FL05XE1QZD/image-asset.png Services V https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1450100829321-P24JA5NMOX8Z8D02AZNU/image-asset.png Services V http://www.handsomeco.com/shop-terms-conditions daily 0.75 2016-01-27 http://www.handsomeco.com/redbox-storage daily 0.75 2016-12-05 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480926886201-OVRM5TWCZ1XV8NPH0UY3/image-asset.jpeg RedBox Storage https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480928158759-8LIR2FCIBN92JFE3ALVP/redbox-01.png RedBox Storage - Radically Different While Recognizeable The main challenge with this project was to create a new identity communicating the values and subject matter of the company while not alienating those who had already become familiar with it. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480928331368-IIMSMZUH7RTCNJ5BASP7/Red+Box+Banners-04.png RedBox Storage - It Started With a Tagline We distilled the company's main value, making life better for its customers, into this tagline. On the face of it 'what matters' are the possessions being stored but in the end material things are not the most important, what really matters is the customers themselves and how RedBox can help improve and declutter their lives. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480928343551-0AAZR1A2MXGO4L7MVJ6M/redboxportfolio-02.png RedBox Storage - Putting a Little Personality In In creating RedBox's new identity we created 'Reggie', the company's mascot and a further reflection of what the RedBox stands for. This goes with the friendly, tongue-in-cheek voice we created for RedBox. He now appears on everything from parking cones to buildings. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480928928111-Y8E2XTTK35LHCXWR437U/icons-01.png RedBox Storage - A Complete System From the basic logo came an entire visual system and iconography that is recognisably RedBox. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480928984690-0RHODJTNUOTKRJ4KV3WO/Screen+Shot+2016-12-05+at+5.09.08+PM.png RedBox Storage - New Web Presence We completely overhauled RedBox's website and social media creating a series of illustrations in the process which have become another signature element. RedBox's website incorporates several technical elements including online retail, tracking and inventory, scheduling etc. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480929110929-4QFX21K1050RRMFWBRGL/939901c7-9db8-4583-a98c-55af514bd9e2.jpg RedBox Storage - Taxi and Bus Campaign Our identity system has been applied to several successful bus and taxi advertising campaigns. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480929213667-MZWYOJ4L0QRA2RPDCARB/RedBox+Kerry+Properties+Flyer-03.png RedBox Storage - Playful Tone We apply the company's playful tone and visuals in everything it does. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480929298792-TNCGBRCUW9R2FII11KS3/39e07c19-9e09-48ff-aca4-a8f5834ac62f.jpg RedBox Storage - A Bold Statement We are proud to have RedBox's visual identity system gracing all three of its storage facilities. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480926886201-OVRM5TWCZ1XV8NPH0UY3/image-asset.jpeg RedBox Storage https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151287804-MOOM5TXJNBB3BM0EJHIN/Ford.png RedBox Storage http://www.handsomeco.com/cathay-pacific daily 0.75 2016-12-05 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480930671248-O4GH3C8HIW91JEKNZ6WW/image-asset.jpeg Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480930671248-O4GH3C8HIW91JEKNZ6WW/image-asset.jpeg Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480931999355-TZRA25IW8ISMAG9MPTZS/ZX-16-02-DBRN+small.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932011881-QHECAD9WE02WHK20W6FS/ZX-16-02-DBRN+open.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932029616-O6E3L09J572ZM1FCWW6Z/ZX-16-02-DBRN+side.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932130974-NKNM1Y4A96VL76MUJ48R/ZX-16-01-BEG+small.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932137759-45ILXTW85J81VI45N58H/ZX-16-01-BEG+open.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932176965-8N1NP3GJATHVCZUMBDP9/ZX-16-01-BEG+SIDE.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932241545-TCIO8VGZCRZDUYYWM8O1/ZX-16-03-FERN+small.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932247746-ZNALU4DLO1K25AC9QSJ8/ZX-16-03-FERN+open.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932272567-AMS9ZD71UWGRHDCSD0Q7/ZX-16-03-FERN+side.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932291805-CYT08GS54Q2UWI0SRZGO/ZX-16-04-GRY+small.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932296733-NV6T3G1OUFABLVB23CV2/ZX-16-04-GRY+OPEN.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932323811-K0XX8RD1YGOAU4BGSDQI/ZX-16-04-GRY+SIDE.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151287804-MOOM5TXJNBB3BM0EJHIN/Ford.png Cathay Pacific http://www.handsomeco.com/circus-tram daily 0.75 2019-03-12 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1552376857053-0TJ61BDIYPDP3EMDQSNC/46162338_2320167551390454_1978826698967220224_n.jpg Circus Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1552376955867-9YMQ65HM9AX2TQI7BXJB/IMG_20181018_130504.jpg Circus Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1552377167126-N8PK9AJHI0TPO3DZ4357/IMG_8461.jpg Circus Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1552377375708-OCS1LHHT9GEIIR1BJKCO/IMG_8463.jpg Circus Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1552377569611-VTOIIA9C3FFRAVMZU5RA/IMG_8469.jpg Circus Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1552377767959-IG0T8A2CHZSSSB6VHS5B/IMG_8477.jpg Circus Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449151316391-JSQS7YBYL7SK10ZTI9ZE/HK-Tramways.png Circus Tram http://www.handsomeco.com/work-1 daily 0.75 2024-06-10 http://www.handsomeco.com/miss-dior daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448338354332-0T2OISV8M0UNRPDIZ61C/Screen+Shot+2015-11-11+at+12.27.45+pm.png Dior With a view to creating something different from the norm we were asked to deviate significantly from what had previously been put forward. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448338651717-IKI2DPT1FIZDMH3W9QRV/Screen+Shot+2015-11-11+at+12.27.21+pm.png Dior We were also asked to create a very conservative option to serve as a contrast. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448348828793-2MV2FGM3DX99V2IA3CVT/Screen+Shot+2014-02-12+at+6.18.55+pm.png Dior This worked well within in the boundaries of the design guidelines. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448348834347-QZKBUOIRL635G6NMTBHE/Screen+Shot+2014-02-12+at+7.07.28+pm.png Dior For the rest, we were given the freedom to explore intricate hand made models, structures and holograms. http://www.handsomeco.com/taxichair daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447147796522-MPYT4WATBIAVKDFPL0HS/photo2.jpg Taxi Chair https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447659496272-OGIAWD1STMQ6QA1BZBYW/taxi-to-tote-2.jpg Taxi Chair The chair was constructed from parts bought in a scrap shop in Tai Hang. The taxi driver seat cost HKD50 and an additional HKD10 for the headrest. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447147794809-CXLE7VFHCNQ9D9MTIP8D/IMG_1716.JPG Taxi Chair The steel frame, fabricated in North Point, was painted in a Tai Hang autobody shop that actually works on taxis. The same red paint was applied. http://www.handsomeco.com/homeless-world-cup-1 daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448872371715-4D33S89RZD13XNEW7PIM/image-asset.jpeg Homeless World Cup - Hong Kong Homeless World Cup Team (Copy) Hong Kong Homeless World Cup Team http://www.handsomeco.com/aussie daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448615335593-ZHURGUPP60UUN34HFH49/Aussie+Shelving+Concepts+3-01.jpg Procter & Gamble - A First For Hong Kong (Copy) A First For Hong Kong For launch, we aimed to create ambitious interactive displays (both shelves and gondola ends). This would be a first in Hong Kong. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448615348613-YT0LOD38IGNKPV5IMWCH/Aussie+Shelving+Concepts+2-01.jpg Procter & Gamble - How It Works (Copy) How It Works The interactive displays incorporated sensor activated videos that conveyed both brand personality and product promise. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448615372741-6R56WPQM3M6AI3744LJU/Aussie+Shelving+Concepts+1-01.jpg Procter & Gamble - Conceptual Designs (Copy) Conceptual Designs These more conceptual shelf displays were also commissioned and explored. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448615404690-16X0K1OH3X1JSPRTNIO4/Aussie+Shelving+Concepts+5-01.jpg Procter & Gamble - Presenting to Watsons and Mannings (Copy) Presenting to Watsons and Mannings Two working prototypes with varying functions and styles were built and presented to Watsons and Mannings. Both pharmacies bought the idea. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448615486491-GWZHOTJEWTPZ5HGZA8LG/image-asset.jpeg Procter & Gamble - Aussie Visual Merchandising Experiment (Copy) Aussie Visual Merchandising Experiment Lifting a bottle off the shelf triggered a video about that product's personality and benefits. A general placeholder video would play on loop when sensors weren't activated. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448615419935-8T06VMVMDP3ZGAPKWNYJ/Aussie+Shelving+Concepts+4-01.jpg Procter & Gamble - Real World Application (Copy) Real World Application The displays were modified and featured in Watsons and Mannings stores across Hong Kong. This was the first interactive display ever approved by either pharmacy chain. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448862231792-WX43TDA7DZ04PDEAN6A9/Aussie+Pop+Up+Concept.jpg Procter & Gamble - Launch Pop Up (Copy) Launch Pop Up This pop up store and salon was designed for launch. It would have functioned as a point of sale but smaller samples would also have been distributed. The main objective was to get the brand personality across and to create awareness. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448862254324-06TUVS6WV7F7PI06J5E9/Aussie+Pop+Up+Concept+1.jpg Procter & Gamble - Seemingly Risque (but not) (Copy) Seemingly Risque (but not) It would have leveraged Aussie's 'hunks' (muscular brand ambassadors in purple bathing suits) by having them bathe for 3 Minutes at various intervals in full view of anyone walking by. This was to highlight the hero product '3 Minute Miracle' conditioner. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448862243142-1UTD20PI28OVNHVI9P64/Aussie+Pop+Up+Concept+4.jpg Procter & Gamble - Sampling and Blowouts (Copy) Sampling and Blowouts The pop up would have had a free blowout salon. It would have been an additional opportunity for sampling and brand awareness building while playing on the brand's personality as 'a helpful friend'. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448862232124-6SEMZMKGTKO8Q5HONYXE/Aussie+Pop+Up+Concept+3.jpg Procter & Gamble http://www.handsomeco.com/dmy-projector daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304762486-C639IS2XSSI236X88YHQ/IMG_4871.JPG DMY Projector - A Lo-Fi Virtual Tour (Copy) A Lo-Fi Virtual Tour We were invited to build an installation for the Hong Kong pavilion at DMY in Berlin. As ambassadors for Hong Kong I decided to create a fun lo-fi way to give people a virtual tour of our home.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304762745-BC43K1WXQ5AEALI1L9J8/IMG_4888.JPG DMY Projector - Parts From Hardware Stores (Copy) Parts From Hardware Stores We built simple slide projectors out of acrylic advertising signboard, lenses from magnifying glasses, steel rods and bedside lamps - mostly things that can be found in local hardware stores or local artisan workshops. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304768994-7FYZPWR9EO5TFNQIYW41/IMG_4896.JPG DMY Projector - Images of Hong Kong (Copy) Images of Hong Kong The slides were taken from my own instagram account and broadly covered urban and rural Hong Kong, local festivals, people, customs, and landmarks. These images were chosen to show that Hong Kong is more than just a city, which is what many people think if they've never visited.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304773317-MEF9TOIKNK5GMAKL324H/IMG_5118.JPG DMY Projector - The Viewing Tent (Copy) The Viewing Tent We pitched a tent around the projectors and people would come in, flip through the slides and ask questions about what they were seeing. It was a fun way to strike up conversation about life, design, Asia and all sorts of other things. Viewers would talk about their impressions, exchange anecdotes about their own homes or relate stories of their own visits to Hong Kong. One person even started a lively debate about whether Asian design was helped or hindered by referencing its past. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304776588-HWJI4W6TIHJGGL44SYGV/IMG_5122.JPG DMY Projector https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304782511-ZFN9E5EJDPBW7YX89UPF/IMG_5126.JPG DMY Projector https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304786848-7P0VHK1B10MXM8QG71YE/IMG_5130.JPG DMY Projector https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304792489-FNV9AY7WDIBUOHQSQT7L/IMG_5133.jpg DMY Projector https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304794666-3U9DVCQNSOIQYKQO5ZVW/IMG_5139.JPG DMY Projector https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304801818-WQEAFJOLLZVOYRD08O03/IMG_5142.JPG DMY Projector http://www.handsomeco.com/artifact-lamp daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148373005-PH926TDWDVZOA7AJ9MBR/Lamp-Close-Up.jpg Artifact Lamp https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148369124-JXFM3446D3UUONO5FOFK/IMG_4451.JPG Artifact Lamp https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148372404-IZ1G84R1NOH4ZE4JPGOK/IMG_4453.JPG Artifact Lamp http://www.handsomeco.com/taxi daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449029198137-P74HNVZS68T0XTKGHMIK/6.jpg Taxi Series - Small Family Business (Copy) Small Family Business The idea was born in this small family run upholstery shop in Tai Hang. The shop has now moved to North Point but was still collaborate with them. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123013161-MC0QXGEEJMA8A750IOEX/IMG_3714.jpg Taxi Series - Material With Personality (Copy) Material With Personality There were challenges to using the material. It had to be cleaned, it was all the same colour - black, it was plentiful but didn't come according to any set schedule. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123012897-OG6NH8VVQSJIX8R7YFKQ/IMG_3781.jpg Taxi Series - Learning and Adapting (Copy) Learning and Adapting After studying the vinyl's properties, it's strengths and weaknesses we decided to put its durable and waterproof capabilities to making bags. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123553238-4Z6GAIY0E7MFLDPVA97N/IMG_3739.jpg Taxi Series - Construction (Copy) Construction We soon learned how to use the material - to construct products like origami out of single bent rather than folded sheets, how to conserve and cut with minimal wastage. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123554256-86OV6BOQYN1OAT1YJYK1/IMG_3722.jpg Taxi Series - A Small Story About Hong Kong (Copy) A Small Story About Hong Kong The upholstery shop owner, Mr. Ng, always says that the material is a small part of Hong Kong's story. Its something that everyone in Hong Kong can relate to. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123552104-U0MXKB2HFN0UVBZGAMJ6/IMG_3736.jpg Taxi Series Because of this we emphasized the material's origin rather than hiding it. The distinctive red livery of Hong Kong taxis is referenced in the red lining, the familiar 'stitching' pattern is integrated into the design not disguised. Seatbelt webbing is used for handles. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447303784747-S9R5WBQJVVCKZKQ54GTX/image-asset.jpeg Taxi Series - HK Women's Worker Assocation for Handsome Bag Co. (Copy) HK Women's Worker Assocation for Handsome Bag Co. We collaborated with local Hong Kong seamstresses at the Women Worker's Association to work out the nuances and quirks of this special material. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447303866543-EF9V7AO5IN48YP6NAFE8/image-asset.jpeg Taxi Series - Home Sew for Handsome Bag Co. (Copy) Home Sew for Handsome Bag Co. We further developed the design of the bags worked another seamstress, Mrs. Kwan, in Mong Kok. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123737741-YPG35EC0LOK2BFKUV24M/_DSC6544.jpg Taxi Series - The Old Neighbourhood (Copy) The Old Neighbourhood We still take inspiration from Tai Hang and often go back. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123745151-CGVGD094S50R1I3HP4BZ/_DSC6549.jpg Taxi Series https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123610960-MJQ5GZ7QDFOY66E2GM38/HSBC-3664.jpg Taxi Series https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123761678-L7HLR57SBQS96N5XDS6B/HSBC-3689.jpg Taxi Series https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123744406-WXQBA3QPJFHDLCW15T9L/2+copy.jpg Taxi Series https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447123742296-0T6FTONEPOYLMD662RGD/1.jpg Taxi Series http://www.handsomeco.com/box-1 daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447124648181-DEXCULRLW6GQAZ78SAZ4/IMG_20131202_181440_HDR.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447124658922-XEOHDWI023ODX9MSGTB2/NR2A2276.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447124653395-P7KTG5TQLAWB39LGC531/NR2A2274.JPG Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447124651534-7HRG9KQ3EQDDVXK5TQH5/NR2A2251.JPG Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447124656182-J7ITYRORPNHGT33ZFLZC/IMG_5545.JPG Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447125435429-0SQUTBZVS97TBB38Z3RG/IMG_5529.JPG Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447126107147-GTXX3MHW9GEQYMPFJZ99/DETOUR-Eatery-4-Copy.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447125440513-YSXOXKCYA019XHX4236W/NR2A2196.JPG Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447124662599-SSI5VDDJSPR58G3VPWOU/Tram+Perspective.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447124664790-KEAHLC6A5G24AT12Z3Y2/Screen+Shot+2015-02-04+at+10.34.36+pm.png Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447124658773-24UDY0ABE9F1780A03RN/Orthographic.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447125425821-HTAX76VFHV0J7QNRVQS7/IMG_2487.JPG Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447125421830-135JG3M0U6EDVM9HZY89/DETOUR+Eatery+2.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447125425153-SPD7EFYE0KSXVN02ATFX/DETOUR+Eatery+3.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447125430342-V8SYE3PXBBWTH6S9UF0X/IMG_2493.JPG Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447125432067-5OOKP891YVVJBBMM6978/IMG_5474.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447125433993-LOCTTM3VCPRX5BOQNQT1/IMG_5486.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447125439183-IHB3OC4IMNT5VNJ02NWL/IMG_5535.jpg Eatery Tram http://www.handsomeco.com/the-other-hundred-1 daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448877045352-NQE3FXWBN3U83APUM4HR/Screen+Shot+2015-11-30+at+5.35.30+pm.png The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427656362-XE0C1MAQWVBX6Z5CZJ0K/IMG_0060.JPG The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427669772-UUIJGBN6RGGV281GLK33/IMG_0077.JPG The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427721024-LOWVGBI99OCK49AW9EHT/IMG_0189.JPG The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427761863-MAJT4TYX4RV20C12Y212/IMG_0225.JPG The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427732740-08KHY7OS8SB6KR6249GY/IMG_0200.JPG The Other Hundred https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448427774041-C1TMCDZDQS755GYTB4M4/IMG_0203.JPG The Other Hundred http://www.handsomeco.com/cover-page-images daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1454559740733-K4ZW4CREK67RW5CRVD6U/image-asset.jpeg Cover Page Images - Handsome Bag Co. (Copy) Handsome Bag Co. Creating a company making bags from discarded Hong Kong taxi seats. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1454559836806-38A5NESLHH7Q96FH0NOQ/image-asset.jpeg Cover Page Images - Eatery Tram (Copy) Eatery Tram Turning an iconic double decker tram into a restaurant that seats 30. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449027058371-208Z45PH5Q0STTOHVJB6/IMG_4081.JPG Cover Page Images - Red Bull Hong Kong (Copy) Red Bull Hong Kong Designing and producing advertising, in all shapes and forms, for high octane energy drink and lifestyle brand, Red Bull. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1449027090850-4IDUHK1MDN21RE0BKPBD/Tailoring+5.png Cover Page Images - Ascot Chang - tcny (Copy) Ascot Chang - tcny A 360° strategy and branding rethink for a modern tailoring business which draws on heritage and tradition. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1455596036701-6YWU9PKY035XH8OO4S8F/Flasks.jpg Cover Page Images - Camel Vacuum Flasks (Copy) Camel Vacuum Flasks An iconic HK company rebrands, leveraging history whilst remaining contemporary. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1454560040115-5YY3U8JQXPD3NAA4LXK1/image-asset.jpeg Cover Page Images - Ford Motors (Copy) Ford Motors Reimagining the standard, mundane press kit tote bag and making something truly different for Ford. http://www.handsomeco.com/ford-press-bag daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148537922-YPESPXBCZD6ZCSA1ZPI9/_DSC4609.jpg Ford Press Bag - Starts as a Tote (Copy) Starts as a Tote The press bag looks like a standard tote bag but with a very small modification it becomes so much better.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148671260-UXS95T9WIO9ARJ5Y1LZW/_DSC4633.jpg Ford Press Bag - Becomes a Backpack (Copy) Becomes a Backpack By changing a bit of stitching, rearranging straps and adding two snap buttons we made the tote into a minimalist backpack big enough to hold documents and a 13 inch computer. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447148530707-6FVQ3F9EM674DHIR1QSV/_DSC4634.jpg Ford Press Bag - Not Just Another Tote (Copy) Not Just Another Tote Nobody needs another disposable tote bag this is something worth keeping and reflects Ford's design ethos.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447322789141-LBXGUWDDJ1RS1JK5M8PW/_DSC4682.jpg Ford Press Bag - Minimal Impact (Copy) Minimal Impact Design and construction was kept minimal while dimensions were chosen to reduce wasted material. As few additional materials as possible were added to the bag in order to keep environmental impact to a minimum. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447322697490-778CP8ZRLATMYWKTWXN4/IMG_3970.JPG Ford Press Bag - Design for the Long Term (Copy) Design for the Long Term The press bag was released to great acclaim at the opening of the Ford Design Challenge during Hong Kong Fashion Week. It has now been adopted as their general press kit bag. http://www.handsomeco.com/ascotchanggallery daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447127321295-T14TSM7D5C4B93Y21U6U/New+tcny+Logo.jpg Ascot Chang - Identity That Reflects Heritage (Copy) Identity That Reflects Heritage We developed a brand identity that draws on tcny / Ascot Chang's tailoring tradition. The 'T' shape was inspired by unfurling fabric. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447126889597-NBWVVF86LM2DWGIUQN50/image-asset.jpeg Ascot Chang - tcny - A Tailored Legacy (Copy) tcny - A Tailored Legacy This first film tells the story of tcny and Ascot Chang. It explores the journeys of Justin and Lincoln Chang, the third generation of a respected tailoring family. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447127062786-74W2IFKBXKQHM84L3S8K/image-asset.jpeg Ascot Chang - A Musician's Suit (Copy) A Musician's Suit We worked with Hong Kong indie rock band, Noughts and Exes specially creating a suit for lead singer, Joshua Wong. Besides looking good the suit facilitated live stage performances, taking into account guitar straps, leads and generally allowing Josh freedom of movement on stage. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447127126933-GRRAXJFM9CGWQJWYKW5V/image-asset.jpeg Ascot Chang - A Skateboarder's Jacket (Copy) A Skateboarder's Jacket Next tcny designed a jacket for film maker and skateboarder, Nigel Ong. Once again they created clothing that worked for the wearer rather than forcing him to conform. The jacket has a fitted look but allows for freedom of movement whilst skating. Extra padding was incorporated in the elbows to take abuse from inevitable falls. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447647568356-C8O81W67Y4ZWE93GBIV1/IMG_1194.JPG Ascot Chang - tcny Store - Wellington Street, Central (Copy) tcny Store - Wellington Street, Central We revamped the outlook of tcny's Central store location which had been intended for selling clothing off the rack. We modified the look and layout of the store to allow for the servicing of clients and for the taking of measurements alongside off the rack items such as ties, cufflinks and ready to wear shirts. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447647568367-MFEB1X0JJ1JX2M7MF8KM/IMG_1199.JPG Ascot Chang https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447127428672-ASRY3F78T4IHRDH3CVLI/image_345294-billy-potts-instagram-me-tcny-pocket-square.jpg Ascot Chang - Limited Edition (Copy) Limited Edition To celebrate and promote tcny's relaunch we designed these limited edition pocket squares out of vintage Ascot Chang shirting material from the 1970s. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447127431062-EMU3Q04H3553VEEOX2FW/5+++tcny529697_463220753694922_1693578121_n.jpg Ascot Chang - Relaunch / Rebirth (Copy) Relaunch / Rebirth Since its relaunch tcny has become a focussed business that is well respected for its tailoring and is highly sought after for its tailoring expertise. http://www.handsomeco.com/zixag daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448426324821-1SMALG6OGX7RMMUYHPOI/IMG_1800.JPG Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448426324096-JVN4XRYDGEUH97MUAB7A/IMG_1828.JPG Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448426614021-EIDSIGJVMIQBE2ZC4UQF/IMG_0005.jpg Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480999718558-8V2EWTSJFB5U82688ASI/Zixag+Town+Square-06.png Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480999721092-035J0NJAVD4CYBCWCZYG/Zixag+Town+Square-03.png Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480999724286-KBTRA6RV6EHPZUIHHYQL/Zixag+Town+Square-04.png Zixag https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480999735705-D1352JBTKVNRMYN8OJRH/Zixag+Town+Square-02.png Zixag http://www.handsomeco.com/red-bull daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447304985238-29Q7O2518G9DGFBA3LPB/IMG_4081.JPG Red Bull - Red Bull Illume (Copy) Red Bull Illume To promote the world debut of Red Bull Illume, a night time exhibition showcasing some of the best action sport photography in the world, we created a mobile movie projector mounted on the back of a tricycle. We then found the only dark spot in the middle of every one of the city's busiest neighbourhoods - the MTR Station. We projected a short film showcasing Illume. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447322466779-TFH9O238YD2ZWHAGO6B6/image-asset.jpeg Red Bull - Red Bull Illume Activation Video (Copy) Red Bull Illume Activation Video We cut this short film to project from our mobile theatre. It showcases some of the most striking submissions from previous years. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447305085920-IDR0DV8WFYRSYZTJKP6D/IMG_4080.JPG Red Bull - Red Bull Illume (Copy) Red Bull Illume In addition to the guerilla campaign we also took care of MTR advertising, posters and all other brand collaterals. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447316009736-8SQ0F34LCGPUXV2WIUF0/100414-RB+Flugtag+Poster_A2.jpg Red Bull - Red Bull Flugtag 2014 (Copy) Red Bull Flugtag 2014 This was the tentpole event for Red Bull in 2014. Participants created their own 'flying machines' and launched them off a platform into Hong Kong's Victoria Harbour. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447316009418-TCTPSXTABW2YDVDDJ8IA/FU9A7737.jpg Red Bull - Red Bull Flugtag 2014 (Copy) Red Bull Flugtag 2014 This campaign required the creation of traditional brand collaterals such as posters, flyers but also a guerilla campaign to go with it. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447316074509-QW3MA973GZ0KO3EQTNJV/IMG_6651.JPG Red Bull - Red Bull Flugtag 2014 (Copy) Red Bull Flugtag 2014 We handled design and production for the entire 360 campaign. Upwards of 40,000 people attended the event. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447314295984-DYYTAWQ5QY4C5B68T20L/unnamed.png Red Bull - Red Bull Chinese New Year Cartoon 2015 (Copy) Red Bull Chinese New Year Cartoon 2015 Creating a cartoon concept for Red Bull that accurately incorporated Hong Kong culture was a particularly interesting challenge. Working with cartoonists to ensure a somewhat accurate representation of how Chinese New Year is celebrated with was a unique experience. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447314294071-ORBDNW8BKZMPUKNBEDIR/IMG_4941.JPG Red Bull - Red Bull Chinese New Year Cartoon 2015 (Copy) Red Bull Chinese New Year Cartoon 2015 The cartoon appeared in MTR stations across Hong Kong. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447314296909-0AJI235VSFC0W6CX6OGT/IMG_4991.jpg Red Bull - Red Bull Chinese New Year Cartoon 2015 (Copy) Red Bull Chinese New Year Cartoon 2015 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447318971559-GGTDCS0RARXAJ4O68GD0/dragonboat-final-01.jpg Red Bull - Red Bull Dragon Roar (Copy) Red Bull Dragon Roar Red Bull Dragon Roar is a Dragon Boat race in the format of a slalom / obstacle course rather than the traditional straight line. This was a particularly exciting project as it was actually originated in Hong Kong, a rare thing for Red Bull. As a local event we were given much greater freedom to determine the look and fee of the entire competition. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319047156-2XL1ABJQJ5ZIB172CC4S/RB+-+XFJ+POSTER-7.jpg Red Bull - Red Bull X Fighters Jams (Copy) Red Bull X Fighters Jams A stunt motocross event that attracted people in the thousands for a fun day out, we once again created all collaterals as well as a guerilla campaign. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319034057-ZF9M40363R0VMZ520E47/xfighters_parking+ticket-02.jpg Red Bull - Red Bull X Fighters Jams (Copy) Red Bull X Fighters Jams We disguised flyers as parking tickets, modelling them almost exactly on Hong Kong parking tickets, matching fonts, language, layout etc. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319026051-0S2EI1S5IR67JIWCP6Z8/xfighters_parking+ticket-01.jpg Red Bull - Red Bull X Fighters Jams (Copy) Red Bull X Fighters Jams The parking tickets caused all sorts of consternation and got people posting and talking about the event. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666680419-SO45J8V8OPQ5XEC0X0GE/IMG_6405.JPG Red Bull - Red Bull X Fighters Jams (Copy) Red Bull X Fighters Jams Placing these tickets on cars by night to avoid confrontations, we left them to be found in the morning. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666681106-KOCPBGEWAIZZS5WSPLMT/IMG_6407.JPG Red Bull - Red Bull X Fighters Jams (Copy) Red Bull X Fighters Jams We did this across the city for a full week. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666821998-B9GTQQ0G4V7WN7BKQM23/IMG_6419.PNG Red Bull - Red Bull X Fighters Jams (Copy) Red Bull X Fighters Jams It was controversial but got people talking about the event and gained considerable traction. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666822982-SCR6H9JCXY4FWXDE52P3/IMG_6423.PNG Red Bull https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666897951-PXBQPKYYW4ZGBEVK07V0/IMG_6377.PNG Red Bull https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666898220-ORRVLK8UTF4QQ2SM3SNN/IMG_6376.PNG Red Bull - Red Bull X Fighters Jams (Copy) Red Bull X Fighters Jams We simultaneously set up a street activation with actual motocross bikes, which was less controversial but a hit nonetheless. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447666902826-FOW5DQFZ1ODN4F9RFACT/IMG_6378.PNG Red Bull https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447321318109-I509WHBCZBQAPJUF3RVW/RBPW_2015_Poster_1.4-Copy.jpg Red Bull - Red Bull Paper Wings 2015 (Copy) Red Bull Paper Wings 2015 We adapted and produced all collaterals for Paper Wings, a small university Campus based paper plane flying competition. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447318990809-8F2OUD9I6CB1M1Z49MNL/KOTR+Poster+Final_Hong+Kong_outlined-01.jpg Red Bull - Red Bull King of the Rock 2015 (Copy) Red Bull King of the Rock 2015 Red Bull's one on one basketball tournament called for an unusually shaped poster to be placed under nets in basketball courts. We developed artwork, created and produced all collaterals for this event including trophies and scoreboards. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447316038102-VV7IAWF534Z7VZLMBGCX/miniDrome+poster_V8-01.jpg Red Bull - Red Bull Minidrome (Copy) Red Bull Minidrome Red Bull Minidrome is a high speed fixed gear bike race in a miniature velodrome. We designed and produced all collaterals for this event. http://www.handsomeco.com/taxi-watch daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319568300-RFIUAX4PVM4Y4GIZUW7F/DWatchFrR.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319566402-N0RB7WE2XEU2Z7S5HO1E/DWatchFrB.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319566309-4WFHNWHRGTCMYW39AK21/DWatchFrG.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319760786-K3WCVFGZCR02RQAOMLEN/watch+red.jpg Taxi Watch     https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319746453-XLM5EUNRP84PPUHM97K0/watch+blue.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319753267-RIPET5QCIKCZJS0TG8G2/watch+green.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319738193-5QAUE8YZ1GMB2D54FDQG/_DSC6419.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319738711-ZA080EHKRWYGBPSL77Y3/_DSC6491.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319755335-L2CVK34LAXZYJGEPXH9E/_DSC6494.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319884796-18V564JVHDD4IK4UMHYV/_DSC6496.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319880970-X8AOOC8KJY1EW56M99DZ/_DSC6565.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319899249-8ALI687H8P27OPG6E6BX/_DSC6578.jpg Taxi Watch https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447319903831-A78EO4678JX2H7CLBAET/_DSC6580.jpg Taxi Watch http://www.handsomeco.com/slash daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448359723158-W4BNBQD1M4ITAVTZSZ0J/IMG_0974.JPG /Slash Left over vinyl banner waste would serve as the blank canvas for this project. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448359725812-BQSORFBMGN1UL5JVMNFH/IMG_3366.JPG /Slash Waste was collected in a central location in preparation for design and manufacturing. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448359767394-DKOGPKLXG36J7TM9E2SP/SLASH_0611_Page_01.jpg /Slash The work of various artists in various styles was considered for use as a showcase. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360676830-VIIN7FLZ1J6K5W22IO2L/IMG_0551.jpg /Slash Various product types were also considered and tested. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360677473-WX0IBRU45SCTH0A19U7X/IMG_0552.jpg /Slash https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360678087-0X6UTY2IMVAGC0DIXOTM/IMG_0553.jpg /Slash https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360678009-4QWF16XTA1JQQCA6M9RM/IMG_0554.jpg /Slash https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360683771-NP4S0HOEXB1MJUR7Q8ZB/IMG_0555.jpg /Slash https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360679370-CGS9ARAOVPJVD33HSTK6/IMG_0556.jpg /Slash https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448360690007-T1X3957PHX8D911PTZYA/IMG_0557.jpg /Slash https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448362222964-9O6ZWZEMHUUZKMHX57IC/image.jpeg /Slash http://www.handsomeco.com/new-gallery daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480931999355-TZRA25IW8ISMAG9MPTZS/ZX-16-02-DBRN+small.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932011881-QHECAD9WE02WHK20W6FS/ZX-16-02-DBRN+open.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932029616-O6E3L09J572ZM1FCWW6Z/ZX-16-02-DBRN+side.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932130974-NKNM1Y4A96VL76MUJ48R/ZX-16-01-BEG+small.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932137759-45ILXTW85J81VI45N58H/ZX-16-01-BEG+open.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932176965-8N1NP3GJATHVCZUMBDP9/ZX-16-01-BEG+SIDE.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932241545-TCIO8VGZCRZDUYYWM8O1/ZX-16-03-FERN+small.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932247746-ZNALU4DLO1K25AC9QSJ8/ZX-16-03-FERN+open.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932272567-AMS9ZD71UWGRHDCSD0Q7/ZX-16-03-FERN+side.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932291805-CYT08GS54Q2UWI0SRZGO/ZX-16-04-GRY+small.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932296733-NV6T3G1OUFABLVB23CV2/ZX-16-04-GRY+OPEN.png Cathay Pacific https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480932323811-K0XX8RD1YGOAU4BGSDQI/ZX-16-04-GRY+SIDE.png Cathay Pacific http://www.handsomeco.com/eatery-tram daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669881465-9TJ4DTNFT3L3IJM6HWQ4/IMG_20131202_181440_HDR.jpg Eatery Tram - An Iconic Part of the Landscape (Copy) An Iconic Part of the Landscape Trams are an integral part of Hong Kong’s urban landscape. They are a real part of day to day life in the city.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669905615-PQPGDEPSESQ5XZ0I50HJ/NR2A2276.jpg Eatery Tram - Stripped Down (Copy) Stripped Down We were given a completely stripped down tram as a blank slate. We started from scratch, repainting the ceiling and ceiling and laying down new flooring. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669898117-ZZD7Y0RA1HMDBT3BNMYX/NR2A2274.JPG Eatery Tram - Restored Features (Copy) Restored Features Time and care was taken to protect, clean and highlight the tram's original teak frame and brass fittings. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669890220-VN42BZXKVNBTP1NSDGG0/NR2A2251.JPG Eatery Tram - A Soft Touch (Copy) A Soft Touch LED lights replaced original fluorescent tubes softening the mood and making better use of the tram's weak electrical supply. This lighting is now slowly being implemented in all trams in Hong Kong. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670012161-EULEQPH4L9Q9FC8PVYZI/IMG_5545.JPG Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669885537-J3AC9PUWN3YNUSLKNEL4/NR2A2196.JPG Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670004777-AWA3TMLTFET3ECENX7AN/Cutaway+Top+Floor.jpg Eatery Tram - Flexible Seating Plan (Copy) Flexible Seating Plan A seating plan had to be made to accommodate a large sitting and wait staff. This all had to be planned around the existing structure. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670007687-RX897HAKZ281QX33VCXV/Screen+Shot+2015-02-04+at+10.34.36+pm.png Eatery Tram - Kitchen Access (Copy) Kitchen Access Seating was divided by existing stairwells allowing meals to be served and dishes to be cleared easily by a small wait staff. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670007954-IH1F0JNFVTTNSO6BQ5I7/Tram+Perspective.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670005623-F2HJ9CRDF6V3FI1TJ5HU/Orthographic.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670006746-UATGZP6E5JBTT4E9ILON/Screen+Shot+2015-02-04+at+10.13.05+pm.png Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447670108762-B5AWPJPI57EOMB0XUZ99/DETOUR-Eatery-4-Copy.jpg Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669867878-LWQ7FK4ELEUIJED7Q5GG/IMG_5529.JPG Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669878018-0QB71BRNH6FXKBSIOAQ7/IMG_2494.JPG Eatery Tram https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447669949352-NG08T4HHBQQK3H1PWOU5/DETOUR+Eatery+3.jpg Eatery Tram http://www.handsomeco.com/camel daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1490935597906-9UQZNPNM3PD7DLVX83ZM/camel+logos-01.png Camel - Camel's New Identity (Copy) Camel's New Identity We worked with Camel to modernize their brand and update their product lines while preserving their heritage. Ultimately the result is a revitalized identity that respects and preserves the history of the brand while creating a bridge to the future where the company does not rely solely on nostalgic products https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447744258921-89VBO8AO8U37LEVSALF9/Camel+Products.jpg Camel - An Iconic Design (Copy) An Iconic Design Camel's products are iconic. Their shapes, designs and artwork are classics and part of our work with them involved the translation of these classics into modern products. A vintage line has been preserved for continuity but for sustainability we devised a strategy that involves development of contemporary products. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447406541081-U15W4WB9JEVETHHNL177/history16.jpg Camel - Archiving and Recording (Copy) Archiving and Recording Part of our work involved archiving documents, photographs and hand painted signs that had been left to moulder in storage. We also interviewed Camel’s key people, recording these and condensing them into a narrative history. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1490942384184-97Q4DN9V49VGLZKE8NJD/Screen+Shot+2017-03-31+at+2.38.55+PM.png Camel - A Story Documented (Copy) A Story Documented The interviews and narrative we wrote formed the basis for a short documentary film about Camel which we wrote and produced. The video captures their spirit and pride in Hong Kong and its industries. The full film can be viewed here. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1490941299396-SWZGKO8R0E63TKN7ZSVU/camel+logos-02.png Camel - Camel's Spirit (Copy) Camel's Spirit We created a font based on art deco stylings to reflect Camel's historic roots while celebrating it's modernity. This is being uniformly applied to all brand touchpoints as they gradually roll out. Here, it is applied to Camel's slogan '一味靠滾’. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1490935040724-ZUAY0ADAZSKOULXZSQZA/Camel+Poster+1.png Camel - Applications and Illustrations (Copy) Applications and Illustrations One of the first brand touchpoints to roll out is a series of illustrated posters which we created for the Camel themed hotel, Camlux, which is the company's factory building repurposed. The interior of the hotel celebrates the company and the building's history. http://www.handsomeco.com/diamondsedan daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323280305-WRHE99TEXSXXZZU7V8NY/IMG_0010.JPG Diamond Sedan - Safe, Comfortable and Lightweight (Copy) Safe, Comfortable and Lightweight These ultra light sedan chairs were an amalgamation of traditional and modern construction. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323280265-ICOW05WVN6S9VHP46Y2H/IMG_0011.JPG Diamond Sedan The chairs had to be light comfortable and safe. Seat belts (not a traditional feature) were added while seats were angled backwards to accommodate passengers with spine injuries. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323281734-Y8JSANELUO3B0VU8JG9S/IMG_0899.JPG Diamond Sedan - Traditional Construction (Copy) Traditional Construction Our design was informed by research and interviews conducted with a retired sedan chair bearer, 'Granny Bao'.   https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323284090-0FOQCS5E0KFTV9HM19M6/IMG_2660.jpg Diamond Sedan Granny Bao and her friends constructed simple sedan chairs by lashing stout bamboo poles to a wicker chair and adding a foot rest. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323283630-VEPAKMQ2GZD67CJ2IR7S/IMG_2658.jpg Diamond Sedan Sedan chairs were an important secondary industry, after fishing, in Tai O. It used to be the only land transportation to the remote village. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1448358957411-UPUWSFIT1CEUHL787832/__2.JPG Diamond Sedan - Wicker Contruction (Copy) Wicker Contruction We initially considered constructing the entire chair out of wicker and bamboo. Time and cost constraints prevented us from doing this. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323365673-P2H5TKSFU0W9CQFMY7J3/IMG_9154.JPG Diamond Sedan - alluminium Construction (Copy) alluminium Construction We eventually made a light frame from aluminium and combined this with bamboo. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323382219-II6O5WFSU7WNPEDKE26W/IMG_9195.JPG Diamond Sedan Bending and cutting was done in Mong Kok https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323387488-HABM30SRTCFMOMVL0PUP/IMG_9249.JPG Diamond Sedan All four chairs were welded together in Prince Edward. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447323337753-JM0C7MIWANOOHEV2SCGV/sedan-2015-registration.jpg Diamond Sedan - The Charity Race (Copy) The Charity Race Four chairs were created and used in a charity race which took place on Stanley main street. http://www.handsomeco.com/redbox-storage-1 daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480928158759-8LIR2FCIBN92JFE3ALVP/redbox-01.png RedBox Storage - Radically Different While Recognizeable (Copy) Radically Different While Recognizeable The main challenge with this project was to create a new identity communicating the values and subject matter of the company while not alienating those who had already become familiar with it. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480928331368-IIMSMZUH7RTCNJ5BASP7/Red+Box+Banners-04.png RedBox Storage - It Started With a Tagline (Copy) It Started With a Tagline We distilled the company's main value, making life better for its customers, into this tagline. On the face of it 'what matters' are the possessions being stored but in the end material things are not the most important, what really matters is the customers themselves and how RedBox can help improve and declutter their lives. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480928343551-0AAZR1A2MXGO4L7MVJ6M/redboxportfolio-02.png RedBox Storage - Putting a Little Personality In (Copy) Putting a Little Personality In In creating RedBox's new identity we created 'Reggie', the company's mascot and a further reflection of what the RedBox stands for. This goes with the friendly, tongue-in-cheek voice we created for RedBox. He now appears on everything from parking cones to buildings. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480928928111-Y8E2XTTK35LHCXWR437U/icons-01.png RedBox Storage - A Complete System (Copy) A Complete System From the basic logo came an entire visual system and iconography that is recognisably RedBox. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480928984690-0RHODJTNUOTKRJ4KV3WO/Screen+Shot+2016-12-05+at+5.09.08+PM.png RedBox Storage - New Web Presence (Copy) New Web Presence We completely overhauled RedBox's website and social media creating a series of illustrations in the process which have become another signature element. RedBox's website incorporates several technical elements including online retail, tracking and inventory, scheduling etc. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480929110929-4QFX21K1050RRMFWBRGL/939901c7-9db8-4583-a98c-55af514bd9e2.jpg RedBox Storage - Taxi and Bus Campaign (Copy) Taxi and Bus Campaign Our identity system has been applied to several successful bus and taxi advertising campaigns. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480929213667-MZWYOJ4L0QRA2RPDCARB/RedBox+Kerry+Properties+Flyer-03.png RedBox Storage - Playful Tone (Copy) Playful Tone We apply the company's playful tone and visuals in everything it does. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1480929298792-TNCGBRCUW9R2FII11KS3/39e07c19-9e09-48ff-aca4-a8f5834ac62f.jpg RedBox Storage - A Bold Statement (Copy) A Bold Statement We are proud to have RedBox's visual identity system gracing all three of its storage facilities. http://www.handsomeco.com/biscuit daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447146193302-XWKQWDPX70AB21LCAIZ5/IMG_3071.JPG The Biscuit - Encouraging Play (Copy) Encouraging Play We were asked to consider unused public space and the way Hong Kongers interact with it. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447146186085-11HLQVBCAM1TL5EYGN8H/IMG_3072.JPG The Biscuit - An installation for everyone (Copy) An installation for everyone We set out to create something that would encourage play. This simple piece of playground equipment was intended for both children and adults. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447146180146-1QDB8KAPTDKELGYD98WC/IMG_0775.JPG The Biscuit - Construction (Copy) Construction We used milled FSC wood and industrial grade cleats from fishing boats in the construction of this project. https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/1447146180573-J0YEA0KVL9R74M22I4VG/IMG_0864.jpg The Biscuit The installation became known as 'The Biscuit' and was popular with the kids and grownups alike. http://www.handsomeco.com/work-2 daily 1.0 2024-06-14 https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/3b7eedc5-9625-412f-9798-7bd7806719e8/Billy_Potts_Camel_1P_Project_Covers.png https://images.squarespace-cdn.com/content/v1/5641507be4b0a6ed01c8b399/e25b7f37-2999-4baf-a92d-28b0a825e328/Billy_Potts_circus_tram_Project_Cover.jpg 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